Creative Director, Photographer
There are three reasons we choose to wear the colours we do; to support how we are feeling and how we want to be feeling, as well as how we want others to interact with us.
Colour can affect or reflect your emotions. Its influence is distinctively underlined by colour combinations, which can evoke positive or negative responses. Our eyes are instinctively drawn to it first, we are seeking out information upon everything that confronts us. “95% of the time,
the influence of colour takes place outside of our conscious awareness, making its impact that much more powerful, as we don’t realise how, when or why we respond to it the way we do”.
Patterns within our environment have, throughout time secured cultural rationalities on collective definitions. Colour specialist and Executive Director of the Pantone Colour Institute, Leatrice Eiseman explains how colour affects us - correlates retrospectively to those in nature. Eiseman explains, “We have a repository of information about a colour. For example, the colour blue is almost always associated with blue skies, which when we are children is a positive thing - it means playing outside and fun. Evolutionary it also means there are no storms to come. This is why it reminds us of stability and calm.” (Edwards, 2012).
‘Colour Coding your Emotions’ reflects particular mental outlooks we place ourselves in, though the colours we wear.
Creative direction & Photography by Doris Mari Demetriadou / @dorismaridem
Fashion Assistant is Nicola Joseph / @studionicolajosephx
Makeup by Miriam Spanu / @miriamspanumakeup
Model is Jacqueline from Ciel Model Management